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ReAya Holding
ReAya Leadership

ReAya Leadership

The key element in the success of ReAya is our ‘dynamic leadership’. Our Leadership team comprises of highly qualified professionals & investors, with years of financial and operational experience, bringing diverse range of strengths and skills to our organization. This strong Leadership team is well equipped to manage contemporary business challenges and has enabled ReAya to become a pioneer in private equity healthcare and life science industries while staying true to the company’s vision to accelerate “GROWTH” among all its stakeholders.

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Group CEO & MD
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Mr. Khaled Juffali serves as the Chairman  of ReAya Holding since 2012.

Mr. Khaled Juffali comes from a most respected business family in Saudi Arabia. He is a successful multi-billion-dollar business leader and an entrepreneur with par excellence contributions to the development of Saudi Arabia. Today, Mr. Juffali is among the top business icons in the Gulf region.

He has, during his highly successful business career, forayed into many sectors including healthcare, aviation, automotive, maritime, petrochemicals, banking, insurance, healthcare, venture capital funds, buyouts, distribution, information technology, education, philanthropic, real estate development, project management & consulting services, biotechnology, heavy cranes, auto/equipment leasing, telecommunication & energy.

His strength lies in its strategic mix of innovative projects that have a solid financial foundation coupled with an excellent network of multinational partnerships, know-how, & proven track record.

He currently holds various positions of importance in several companies as listed below including serving as the Chairman of ReAya Holding:

  • Vice Chairman and Managing Partner of EA Juffali and Brothers Co. ( (A family owned group established in 1946. Juffali partners include Mercedes-Benz, IBM, Siemens, Ericsson, Michelin, Massey Ferguson, Electrolux, Kelvinator, Carrier, Raychem, Dow Chemical, Dupont, Butler etc.)
  • Chairman of Saudi Tractors Manufacturing Company
  • Chairman of National Automobile Industry Company (a JV with Mercedes-Benz)
  • Chairman of Saudi Ericsson Communications Co (A JV with LM Ericsson of Sweden)
  • Chairman of Fluor Daniel Arabia (a JV with Fluor Daniel Co, USA) and Raychem Saudi Arabia (a JV with Raychem, USA)

Mr. Juffali also holds the Honorary Consulate General of Switzerland in Jeddah and is also part of the Board of SAMA (Central Bank of Saudi Arabia).


Mr. Juffali’s primary education was from Brummana High School in Lebanon and Le Rosey institute in Switzerland.  He earned his Bachelor’s Degree in business administration from the University of San Diego, California, USA in 1979.

He also received an Honorary Doctorate in Business Administration from Menlo College, San Francisco, 2009.

Group CEO & MD

Dr. Ahmed Emara

Dr. Ahmed Emara is a Group CEO & Managing Director of ReAya Holding, a company he founded in 2012, that has grown from a small private equity investment firm to a holding company managing a group of portfolio companies across different geographies.

He is Medical Doctor/Surgeon by profession, a Healthcare and Life Science Entrepreneur, a Healthcare Operator and an Investor with over 25 years of strong international exposure and operational background in managing a spectrum of multi-disciplinary companies. Dr. Emara holds a solid track record of strategizing in Private Equity deals where he assumes the responsibility for Identifying and implementing best practices, business process assessments, mapping and process re-engineering.

Dr. Emara steps in personally and takes over full responsibility for most of ReAya’s portfolio companies as their CEO/Managing Director. This very hands-on-approach differentiates ReAya from all other investment companies across the region. His endeavors also include developing viable investment opportunities in healthcare markets across MENA and escalating investee companies through restructuring, M&A activities, and operational re-engineering. 

He is also the Founder and Managing Partner of several entrepreneurial ventures including Muse (A healthcare M&A and advisory firm), and Tech. Developers (An intellectual property commercialization venture). As a recognized Healthcare thought Leader, Dr. Emara is a regular panelist and speaker on healthcare private equity & operational excellence at international industry conferences.

Dr. Emara began his career in various senior management positions across Canada and the Middle East in affiliations with distinguished, intercontinental companies like Sanofi-Aventis, Bayer & Abbott.

Furthermore, he has held & still holds several positions of significant responsibilities including his current position at ReAya as the Founder, Group CEO & Managing Director: 

  • CEO of Jeddah BioCity (Pioneer life science venture-capital firm)
  • Board Member, Exec & Finance Committee of Arabio (First JV Biological plant in MENA)
  • Managing Director of ESD (A hazardous-medical-waste-management corporation)
  • Managing Director of BioScan (A unique cyclotron cancer-diagnostic center)
  • Board Director at SABA Medical (Ambulatory Healthcare group- 30 yrs. in business)
  • Managing Director & CEO of Metrek (Chain of retail pharmacies and polyclinics)
  • Chairman & CEO of Avrupagoz, (Leading Turkish chain of ophthalmology centers)
  • Managing Director & CEO of Zahrawi (Dubai-based distributor of Medical Devices)
  • Managing Director & CEO of Dar Al Zahrawi (Saudi-based distributor of Medical Devices)
  • Executive Chairman of Orzax, (Turkish production & marketing co. of nutritional supplements)


Dr. Emara received his Bachelor in Medicine & Surgery from Cairo University, Egypt in 1992 and earned his MBA from City University, Seattle, USA in 2001. He further received Executive Certifications from renowned institutes like Harvard, Stanford, Wharton, INSEAD, IMD, Chicago Booth and MIT.

He is also an Alumnus of Harvard Business School.